To celebrate the reopening of the Taipei 101 Swarovski boutique, a cocktail party was held on October 16, 2009. The event attracted top celebrities including this year's Golden Bell Award nominee Cheryl Yang, who conducted the ribbon-cutting ceremony. This was followed by a special presentation of a selection of exclusive products for Taipei 101. The highlight of the event was a special performance of the ‘Lion Dance’ featuring a costume decorated in shimmering Swarovski crystals.

Taipei 101 is one of the world’s tallest structures and is situated in the heart of Taipei City’s commercial district. The brand new Swarovski boutique has had an architectural makeover to transform it into an enticing treasure trove of crystal delights. The new design highlights the crystal beauty of the wide range of jewellery, accessories, watches, home décor collection and many Taipei 101 exclusive products available.