On the Chuo-dori Avenue of Ginza, Tokyo, Swarovski’s first-ever flagship store in Japan stands out in bright magnificence.

Behind its impressive window façade, the store’s interior invites you into a “crystal forest” of jewels and artistic objects.
The first floor’s main features are seasonal collections of fashion jewellery and accessories.
The second floor accommodates “Daniel Swarovski,” a collection of couture jewellery, and accepts your orders for custom-made pieces.