Fashion, jewellery and lifestyle fans have a brand new stomping ground in the heart of Shanghai: 522 Huaihai Road (M), the address of the just-opened Swarovski CRYSTALLIZED™ Store, which is the first of its kind in Asia.

In addition to exclusive, limited designer collections and a dazzling range of ready-to-wear jewellery specially tailored to a variety of styles, the new shop also offers customers the possibility of customizing the colour of existing designs to reflect their own preferences, or even of creating one-off jewellery pieces of their very own from their choice of more than 2000 CRYSTALLIZED™ - Swarovski Elements in a vast range of colours, cuts, shapes and sizes. Two software programs are at hand to help shoppers more precisely determine what category best corresponds to their personal style and then create jewellery pieces that are perfectly tailored to their individual type.

And there’s more: customers can relax, recollect and soak in inspiration in the connected Swarovski CRYSTALLIZED™ Lounge. And those who have a truly “boundless” interest in fashion, jewellery and lifestyles are invited to join the “Unlimited” club and take advantage of its exclusive program of events and other benefits.