Baselworld - the world's biggest and most important event for the watch and jewellery industry is being held from March 26 to April 2, 2009 in Basel, Switzerland.
With the successful launch of Swarovski’s new collection at this Mecca for watch and jewellery collectors, dealers and enthusiasts – Swarovski watches join the ‘exclusive club’ of high-end luxury time-telling devices.

Establishing a strong foothold
Robert Buchbauer, a Swarovski family member and Member of the Executive Board of Swarovski, says, “We want to give watches their own independent positioning. The watches should and must be able to hold their ground without relying on our jewellery pieces...”

With its presence on this esteemed platform, Swarovski is clearly signalling the beginning of a new era in luxury watches.

The grand launch...

Seven new lines that reflect your identity and persona. A range that makes you feel confident and comfortable. Watches that have the rich appeal of classy jewellery. These are watches that will suit your mood, the occasion, your style...

Choose from the Octea lines which feature the most popular and classic round dial:

Octea Sport that has been inspired by diving, is marked by creation, innovation and perfection. This timepiece hints at sporty and chic exuberance.
Octea Lady is a classic, modern and minimalist range that reflects harmony and symmetry. In black, white, pink and beige – the range offers a variety of trendy and classic colours. The dynamic design makes these timepieces a ‘must-have’.

Octea Mini is a range of classic and fashionable watches in a small size, lending them a delicate appeal. The contrast between crystal, leather and stainless steel elements create dazzling illusions as the Swiss quartz heart ticks in perfect time.

Baguette flaunts beauty in all its simplicity. Fashionable and feminine – it doubles as a classy bracelet and a perfect timepiece.
Piazza is a range created for all-day wear and glitters timelessly. The Piazza range in stainless steel or gold PVD comprises watches with classy leather straps or sparkling Crystal Mesh.

Elis is a line of watches that are urban and chic. With fashionable rubber straps with crystal accents, classic leather straps and timeless Crystal Mesh bracelets, the watches are great accessories to complement your daywear or add a touch of glamour to your evenings. The watches come in black, white and trendy shades of rose and prune.

And last but not the least, look out for the global debut of D:light. A classy super-sized bracelet that lights up, transforming itself magically into a watch!

For more details from Swarovski’s world of horology, check out the new watches category. Equipped with soothing music, a film takes you through the details of the seven lines – up-close and personal.

Watch this space on April 6, 2009!